As indicated briefly before, it is useful to sub-divide attitudinal meanings into three sub categories. (The reasons for the sub-division will emerge as we proceed through the following sections.) These sub-types are:
Affect (emotion): evaluation by means of the writer/speaker indicating how they are emotionally disposed to the person, thing, happening or state of affairs. For example, `I love jazz'; `This new proposal by the government terrifies me'.
Judgement (ethics): normative assessments of human behaviour typically making reference to rules or conventions of behaviour . For example, `He corruptly agreed to accept money from those bidding for the contract'; `Our new classmate seems rather eccentric'.
Appreciation (aesthetics): assessments of the form, appearance, composition, impact, significance etc of human artefacts, natural objects as well as human individuals (but not of human behaviour) by reference to aesthetics and other systems of social value.
