1. Attitude/Affect 12

As he starts his concert tour of Britain on Thursday I want people to understand that the hate-filled7A rapper on stage is Eminem and not my boy Marshall.	7A. This is an interesting case. It certainly seems to be describing something about the emotions of Eminem. And yet, here, `hate-filled' seems to do more than that - it attributes some fixed quality to Eminem rather than simply describing his emotional response to some phenomenon. And to describe someone as `hate-filled' in this way is, of course, to pass, necessarily, a negative moral or ethical judgement on that person. In our culture, it is always `wrong' to be `hate-filled'. Now values of Affect do often indicate some moral/ethical position. To say, `Eminem hates everyone' would usually act to indicate a negative ethical/normative assessment of Eminem. But this association between the Affectual value `hate' and the negative ethical/normative assessment is not as fixed as in the case of `hate-filled'. Thus to say, `Mary hates injustice' is to use the Affectual value `hate' to imply a positive ethical assessment of Mary. Accordingly, I would probably analyse `hate-filled' as Judgement (an assessment of human behaviour by reference to social norms) rather than as Affect
Basically, no one should take anything he says seriously - he doesn't mean it. He doesn't hate8A women or homosexuals and he's not violent.	8A. non-Authorial negative Affect
He is making money out of negative issues because he could not make it as a rap star any other way. When he first started to write filthy lyrics I asked him why.	[No Affect]
His answer was the more foul he was the more people loved9A him. He didn't make money out of nice things.	9A. non-Authorial positive Affect
If he wrote a song about how much he loved10A his mother and little brother,	10A. non-Authorial positive Affect
he'd be laughed at10B.	10B. Somewhat arguable. Could possibly treated as a behavioural indicator/sign of non-Authorial negative Affect