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2. Attitude/Judgement 5

Affect and provoked Judgement

It is worth noting that values of AFFECT (discussed previously) often have a potential to 'provoke' Judgement in this way. This is because social assessments so often attach to values of AFFECT - emotional responses are frequently viewed as `good' or `bad', as `appropriate' or `inappropriate. Thus to state, `He hates the weak and the vulnerable' is to provoke a JUDGEMENT of (im)propriety, since the culture strongly associates such a moral evaluation with such an AFFECTUAL stance. To state, `He adores his children' is likely to provoke a positive JUDGEMENT for the same reasons.

Text analysis exercise: Crocodile tears

Identify points in the text where some value of Judgement is, at least potentially, activated. Where possible indicate if the JUDGEMENT is,

  1. inscribed (an explicitly JUDGMENTAL wording),
  2. provoked (no explicit JUDGEMENT wordings but other evaluating elements direct the reader to a JUDGEMENT) or
  3. evoked (a purely 'factual' description which, nonetheless, is likely to lead to some inference of good/bad, praiseworthy/blameworthy, appropriate/inappropriate behaviour)

The text is an newspaper commentary piece by Norman Tebbit, a former minister in Margaret Thatcher's Conservative government and now columnist for the conservative Daily Mail newspaper. (Tebbit was among those injured in an IRA attack on the Tory Party conference in 1984.) The article concerns an announcement by Corus, the former British Steel, that it is to cut-back more of its operations and to sack more workers. It is noteworthy that Tebbit is not noted for taking a pro-union or pro-worker position. While a minister in the Thatcher government, he was involved in that government's highly controversial campaign to close coal mines and to challenge the work-place power of the unions.

(My analysis is provided below for purposes of comparison)

NORMAN TEBBIT (with dinkus of Tebbit) Mail on Sunday Feb 4 2001, p 29

Crocodile tears for the men of steel

THE closures and cut-backs at steelmaker Corus are a tragedy. My heart is with the steelworkers - shopfloor and boardroom alike.

Anyone who has seen white-hot liquid steel pouring out of vats or heard red-hot metal screaming as it is rolled, hammered and cut into shape, knows steelmaking is more than just a job. It has been at the heart of industry for over a century.

No blame should fall on today's workforce. They have given their all as loyal, productive, flexible workers. Nor should it be heaped on the management which turned the high-cost, low-quality, old British Steel Corporation into one of the world's finest steel makers.

There is too much steel being made. Changing technologies and new materials mean less steel in products like cars. Steelworks are closing all over America. They are in trouble in Europe, some surviving only on covert subsidy and the collapse of the euro.

Joining the euro would only lock us into that problem - not solve it. Daft Government regulations and mad new taxes such as the Climate Control Levy, which penalises manufacturing by taxing energy, do not help. But when more of a product is being made than used something has to give.

The Prime Minister is not just angry. He is scared. Labour is in trouble in Wales. Families which voted Labour for generations are deserting him.

When Trade Secretary Stephen Byers says Corus should have consulted him he knows that, bound hand and foot by our masters in Brussels, he could have done nothing to help.

What he wanted was a delay - of about three months until after election day. Byers' temper tantrums were more about fear of losing his job than concern about steelworkers losing theirs.

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